Purpose: This policy outlines the guidelines and procedures for Brickcol’s use of SMS messaging for business purposes. The goal is to ensure that SMS communications are used ethically, effectively, and in compliance with applicable laws and regulations.
Scope: This policy applies to all employees, contractors, and agents of Brickcol who send or receive SMS messages on behalf of the company.
Permitted Use of SMS:
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Customer service: Responding to customer inquiries and providing support.
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Marketing and promotions: Sending time-sensitive offers or updates to opted-in customers.
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Appointment reminders: Reminding customers of scheduled appointments or events.
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Internal communications: Facilitating urgent or time-sensitive communication between employees.
Prohibited Use of SMS:
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Unsolicited marketing: Sending SMS messages to individuals who have not opted in.
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Misrepresentation: Making false or misleading claims in SMS messages.
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Harassment: Using SMS to harass, intimidate, or discriminate against others.
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Personal use: Using company-provided devices for personal SMS communications.
Consent and Opt-Out:
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Brickcol will obtain explicit consent from individuals before sending them marketing or promotional SMS messages.
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A clear and easy-to-use opt-out mechanism will be provided in all SMS communications.
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Consent records will be maintained and securely stored.
Content and Frequency:
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SMS content should be clear, concise, and relevant to the recipient.
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The frequency of SMS messages should be reasonable and avoid being disruptive.
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Sensitive information should not be transmitted via SMS.
Record Keeping:
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Records of all SMS communications will be maintained for a specified period to comply with legal and regulatory requirements.
Compliance:
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Employees must comply with all applicable laws, regulations, and industry best practices regarding SMS marketing.
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Brickcol will regularly review and update this policy to ensure ongoing compliance.
Consequences of Non-Compliance:
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Violations of this policy may result in disciplinary action, up to and including termination of employment.
Additional Considerations:
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Short codes: If using short codes, ensure compliance with the relevant regulatory body’s rules.
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Do Not Call Lists: Maintain a list of customers who have opted out of receiving SMS messages.
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Accessibility: Consider the needs of individuals with disabilities when sending SMS messages.
By adhering to this policy, Brickcol aims to maintain trust with our customers and ensure that SMS communications are used responsibly and ethically.